If you’re not getting clients, it’s likely because of one key thing: you’re not visible. You’re not putting yourself out there, you’re not going live, your potential clients aren’t having increased opportunities to see you on social media. Did you know that it takes 7 touch points for them to buy from you? This is why you need to increase business visibility – so you can build trust with each interaction. But let’s be clear… you do not need to pay for PR in order to do this.
How to do your own PR
(You might like to read: How to be your own PR machine)
We all want to be seen as relevant, honest, exciting and interesting within our industries – a ‘thought leader’, ‘influencer’ or ‘expert’ perhaps. For many companies, that’s where PR comes in… getting you media coverage to increase business visibility, without paying for digital or traditional advertising. Here’s the thing: you can do your own PR. By choosing the right places, finding the right people, pitching yourself in the right way, demonstrating your knowledge/skills/experience, you WILL increase business visibility and build brand awareness.
“In PR we often talk about Input-Output-Outcome. Input is the work you are putting in, such as a press release – output is the immediate effect, such as media coverage – outcome should be the longer term change you hope to bring about via your efforts, such as an increase in customers who found out about you online. Being clear about what you want and how you intend to measure it will help you set more realistic goals and align the appropriate amount of effort to the task” – Forbes
How to increase business visibility – here’s 20 ways to build brand awareness:
- Guest blogging/feature writing
- Emailing your list
- Joint-venture webinars
- Live streaming
- Public speaking
- Networking at events
- Brand ambassadorship
- Sponsored campaigns
- Being interviewed for TV/radio/podcasts
- Hosting your own podcast
- Submitting quotes (i.e. HARO)
- Hosting/volunteering to host Twitter chats (+ participating)
- Running your own Facebook group (+ being active in others’ groups)
- Social media publishing
- Social media advertising
- Digital advertising (i.e. Google Adwords/banner ads)
- Building your own referral network
- Loop giveaways
- Influencer marketing
It’s important to know that you don’t have to do all of these to increase business visibility. You have to find what’s right for you and your business, whilst not relying solely on one method… do a few of them consistently. Knowing your ideal client will help you to determine which of these are worth investing your time, energy and money into. You also should give whatever you try time to work, and not be afraid to step out of your comfort zone if you really want to push your business forward.
DIY PR: How to get an article published
Ladies, here’s how you can try it starting TODAY! >> Contact a magazine, newspaper or blog that you want to be in. Start by finding the name of the Features Editor (online or in the first few pages of the magazine) and write to them. Introduce yourself, tell them your credentials (show them where possible, with examples of content you’ve published) and then pitch your idea(s). Add “what do you think?” to it to encourage a response, but don’t be afraid of them saying no to your idea at this time. This is about building relationships where you want to be featured… you might then be asked for a quote or to write at a later date, just because you’ve introduced yourself. Using this saw me featured by the likes of the BBC, Huffington Post and many more — it’ll do the same for you too!
Things to think about:
Who would you like to be featured by?
What can you talk about? What topics are coming up?
Are there other types of features you can write?
If writing isn’t your thing, what other media could you use?
For more suggestions on how to increase your brand visibility and do your own PR, visit GSD Society today!