Everything You Need to Know About Outsourcing

Outsourcing has been one of the best things that I’ve done for my businesses. Doing so has given me the time I needed to spend on increasing my business visibility. I’ve done my own PR, worked on my mindset, broken bad habits, done influencer marketing and been delivering an excellent client experience for all those I coach. Some examples of things I’ve outsourced include: branding, graphic design elements, website design, blogging and social media scheduling.

There’s a very common mistake that many entrepreneurs make… they wait until they can afford to outsource. Why isn’t that the right thing to do? The purpose of outsourcing is to allow you to work on the things that will move your business forward, so why not do it NOW, when your business needs that most? Start with things like cleaning, blogging and social media. Not because you don’t like doing them, but because they take up time and are things that will make a difference for your business.

Ask yourself… what do you want to earn? Where is your money currently going? Trying to do it all? Are you good at everything you’re doing? Doing these things as quickly and effectively as you can? If money is the issue, start by working on your mindset – what’s stopping you from breaking through and spending money on your business before you get it? The things you will outsource will be those that make financial sense. Think bigger – you will never grow if you only spend money when you can afford it.

Common Outsourcing Questions:

Does outsourcing to someone who works remotely work?

Yes. As long as you are able to communicate efficiently and that they deliver on the work, working remotely is not an issue.

How do I find someone/a company to outsource to?

There are lots of ways to find someone to hire including traditional sources like newspaper ads, flyers through your letterbox or picking up a business card from a pin-board in a local shop. But the beauty of outsourcing now is that it’s so easy to get recommendations from friends and family online. Publish an ISO (In Search Of) post in a Facebook Group or on LinkedIn and you’re guaranteed to have people reaching out who offer that service or know someone who does. They should have testimonials available or at least people they can put you in touch with for references.

How much does outsourcing cost?

Costs depend on what tasks are involved and how much time it takes. Every service and every individual is different – some offer packages, some offer hours, some simply offer the completion of a single service. This investment should give you the time to make more money so you can outsource more.

What stage should I be at in my business to outsource?

There is no perfect time to outsource but there is also no need to wait. Invest to make more. To be able to successfully outsource you do need to know: what your mission is, what your goals are, what your brand values are, who your target audience is and what you need to do to increase business visibility.

How can I guarantee the person I hire understands me/my business?

A good service-provider will take the time to really delve into what you’re about, why you’re wanting to outsource and what is expected of them. The best way to talk about this is via a call or in-person. It’s important to give them a chance to learn about you/your business and for you to be confident telling them about it.

What can and should I outsource?

It’s possible to outsource ANYTHING now. For example, my VA (Virtual Assistant) helps me to write and edit blog posts, source images for my social media channels, welcome new members to my Facebook group, test software, make changes to my website and more. You should outsource things that are vital but can be done by someone else.

What do I need to know/do before I hire someone?

Before hiring anyone, always thoroughly read the contract. You need to know things like who is liable, how your data will be stored, who you’ll be communicating with + how and when you are able to do so. It should also include the scope of work, payment terms, details about work ownership (if things like blog content is being produced), confidentiality information, termination and severability details. Ask questions about their experience, references, processes etc.

Can I outsource despite being someone that people outsource to?

Yes. Be upfront with your own clients if you plan to outsource – you can even include this in your contract. Clients usually have no problem with you outsourcing further as long as the work is delivered and that they know who is liable (you). My VA outsources all of her own bookkeeping, admin and research tasks that then allow her to do her own client work.

It didn’t work out last time, how can I make sure it does this time?

Reflect on what didn’t work out last time, but don’t dwell on this. Use the fact that it didn’t work out to create a plan to ensure it does this time – what didn’t work? What can be done differently? Who was to blame? Sometimes it’s hard to admit that it’s us who was the problem, but accepting that can help you to act on it to build a great relationship this time.

What results can I expect to get when outsourcing?

Expectations are a collaborative effort between the service provider and client. Right at the beginning, find out what can and cannot be done (i.e. what is within their scope of work/capabilities). It’s better to find out now rather than later when you’ve entered into a contract. Results come down to defining the clear goals and expectations…

Why Outsourcing is Important…

  • Book you more clients
  • Secure you more customers
  • Make you more money
  • Maintain consistency
  • Increase opportunities
  • Improve quality of work
  • Better quality of life
  • Strengthen relationships
  • Boost confidence
  • Grows your business

Ladies, here’s how you can try it starting TODAY! >> Journal around what things you could give away first. Research how much that would cost and look into where you could find that money for outsourcing. Limit the beliefs you have such as “don’t spend money that you haven’t got”.


Don’t try to do everything yourself! For that extra re-assurance, learn more about outsourcing on GSD Society today!