A year ago I was exhausted. I was doing pretty well with getting clients in both of my businesses but I wasn’t earning the kind of money I’d always wanted to! The problem was I had no way of taking on more clients because I was already doing too much as it was.
I then started learning a lot about passive income. I went through the usual worries – what would I even do a course, membership or programme on? Why would people buy from me? Did I even know enough about anything to make it work? But I loved the idea of waking up to more money in the bank than the night before so I learned everything I could and went for it!
Just a year later and I no longer have to take 1-1 clients – when I do it’s because I love the project and the client rather than because I need the money. Over 80% of my multi 6 figure income comes from passive income streams and I have so much more freedom to spend time with my family – last year I spent 9 weeks travelling around Europe during what would normally be my busiest time of the year!
When I wanted to learn how to make passive income and avoid all of the mistakes people regularly make there was nobody who would just tell me what to do – I was having to study what they were doing from the outside and read every book I could get my hands on until I made it work for me. Now, I’ve put a live group coaching course together with everything I learnt so that you can have a shortcut to success!
WEEK ONE: YOUR BIG IDEA
It all starts with this. Working out what your passive income idea could be, what has worked in the past and why even those that think they have nothing to offer, always do! If you have knowledge that others want, you can sell it.
WEEK TWO: GROWING YOUR AUDIENCE
In this session, you’ll get to know how to find your audience quickly and how to put together a sales funnel to bring only the right audience to you. You’ll find out how it’s all a numbers game and how to start bringing in money quickly using tripwires.
WEEK THREE: NURTURING YOUR AUDIENCE
Now you have your audience, I’ll show you the best ways to keep them engaged, how to make sure they become superfans and how to get some quick wins along the way. We’ll talk lists and how to keep people opening your emails too. This session will also teach you all about facebook groups and getting a group ready to monetise it.
WEEK FOUR: IMPLEMENTATION WEEK ONE
Use this week to start implementing! We've all done those courses where we've never actually actioned anything. I don't want this to be one of them so this week is all about action and I'll be available on office hours to help, along with my tech expert.
WEEK FIVE: WRITING YOUR CONTENT
It’s time to look at what will go into your course, membership or programme and how to break things down in a way that sells. We’ll also look at transformations, extras and bonuses and the different formats your course or membership can take.
WEEK SIX: THE TECH WEEK
You'll find out the best tools for courses, memberships or programmes – you’ll see inside mine and inside one of my expert speakers membership sites so that you can choose the best product out there for you and know the basics of how to use it. There will also be a Q&A with our tech support
WEEK SEVEN: DESIGNING YOUR LONG FORM SALES PAGE
We’ll spend this session designing your long form sales page. I’ll tell you why you need one and how to make your sales page one that converts into money. We’ll talk about the tech needed and what you must make sure is included as well as some tips I’ve picked up along the way that make all the difference.
WEEK EIGHT: IMPLEMENTATION WEEK TWO
Use this week to catch up and get the actions done. I'll be available on office hours to help, along with my tech expert.
WEEKS NINE & TEN: LAUNCHING STYLES AND MAPPING OUT YOUR LAUNCH PLAN
One of the most important sessions and the part that is often overlooked, we’ll be discussing your launch strategy. I’ll tell you what works and why. We’ll talk about how to price your passive income product and what you’ll need to have in place before you launch. We’ll cover how to sell and how to use affiliates too.
WEEK ELEVEN: RETENTION AND RECAP
This session will tell you how to keep members loving your membership and how to re-sell your course, membership or programme again and again. We’ll then recap everything you’ve learned so far.
WEEK TWELVE: Q&A
Our final session will be a Q&A with me, my tech expert and with past students who have implemented the course and are now making passive income so you can ask them how they did it too.
Meet Kerry Moorse! Kerry is a Funnel Technical Partner and Designer for High-level Coaches and Creatives working with incredible entrepreneurs to design, build and track compelling sales funnels.
Your built-for-you funnel will use her proven design, incorporating your messaging and any branding you already have to create a beautiful funnel to attract your ideal audience.
Not only does she host your pages on your own mini site for three months and build the whole funnel including email set-ups - all DONE FOR YOU... We will make sure you are legally compliant for GDPR, give you a FREE theme which usually has an annual cost and provide some beautiful brandboards choices for those who do not yet have any branding, as well as ensuring you have ongoing support throughout the program.
So there should now be no excuses to start making your Passive Income!
YOUR OWN PRIVATE FACEBOOK GROUP To make sure you get the help you need from me and your fellow passive income members, I’ve opened a private facebook group where we can hang out and I’ll be in there daily answering any questions. Sharing the journey with others who you can bounce ideas off has really worked for the last group and they continue to help each other now.
I completely understand how overwhelming it can be with all the new tools you have to master to get your Passive Income stream off the ground. That is why I have a tech expert on hand in the group to answer any questions you may have.
Lisa Johnson is a business coach and founder of Lisa Johnson Coaching. She also owns wedding planning company Carmela Weddings and is co-founder of networking company GSD Offline.
With previous careers in law, banking and the entertainment industry, Lisa set up Just Own This and her popular membership group GSD Society to help women start making profits from their passions using strategy and mindset. While continuously selling out programmes, Lisa has had £100k course launches back to back and had over 160 people join her first membership in 48 hours.
Lisa has spoken on the BBC’s Women’s Hour and is a Huffington Post Contributor. She has presented at Planners Extraordinaire in Dubai and been featured in national newspapers and magazines including The Guardian, Psychologies and Red.
Lisa lives in Hertfordshire with her Husband and 7 year old twin sons but plans weddings and coaches women around the globe.
“I was one of the first people to do Lisa’s passion for passive last year and for me it was a no brainier. I’ve coached with Lisa for a long time and I saw what epic results she was getting from passive income and admired them, so I knew whatever she would teach me would be a game changer for my business.
I was a little behind the rest of the group as I had to start again with growing my audience from scratch. We waited for that perfect moment when my audience were super engaged and last week I did my first ever launch.
Lisa was incredible. She walked me through step by step everything I needed to do, she made it so easy to understand and she helped me when I was overwhelmed.
Not just that she was my biggest cheerleader and the hugest support.
I couldn’t have done it without her and I made £19k!!! Yep 19k in semi-passive income and I could be happier.
It meant I made a huge £30k this month so far and I couldn’t have done that without introducing semi passive income in to my business!”
Nicki James, Branding Specialist and Coach
“I approached Lisa because my focus for the next quarter is all about Passive Income generation. My business is already very successful but swapping time for money isn't scalable in the longer term. I launched a brand new service recently and using Lisa's help and expertise we hit my target numbers effortlessly and organically. Really looking forward to the second launch where we will be taking it to the next level with paid traffic. Quite simply Lisa knows her stuff and makes it easy for even the newest entrepreneur to understand and implement.”. Sam Bearfoot, Instagram Specialist
"Lisa coached me to set up a membership group for my business from concept through to launch, she helped with contacts on the tech side of things and with ideas on how to engage my audience. I made my initial investment back within 30 minutes of launching my membership and it continues to make me thousands every month".
Enroll today in Passion for Passive and save £200 if you pay up-front!
“I’ve not finished the course yet and because of the way Lisa has taught me, pushed me and kicked me in the ass, I have tried to do everything she has asked me to do the best I can and on Friday I started making semi passive income. I made £4,500 in an hour, £6,000 in the first day and it’s still going up! It’s amazing. I’ve tried to do it all myself but haven’t been successful. Following Lisa’s structure has worked and I’m so thankful.”
Emma Soulsby, Florist
When does the course start and finish? The course is a 12 week live course. Your first module will be on Tuesday 4th June at 8pm and then every week following for a total of 12 weeks.
What if I can’t make the dates: Attendance is encouraged as questions can then be answered straight away but if there are sessions you can’t make then don’t worry. All modules are recorded and put into your membership area for you to watch when you can. Questions will then be answered in the facebook group.
How long do I have access to the course? For life.
Do you offer any refunds? Due to the live nature of this course, no refunds are offered.
What format is the content delivered in? The materials will be live group training videos. There are also PDF workbooks so that you can tailor the learning to your own business. Sessions are NOT padded out – I want you to get results so I’ll tell you only what you need to know to get them.
Enroll today in Passion for Passive and save £200 if you pay up-front!