A year ago I was exhausted. I was doing pretty well with getting clients in both of my businesses but I wasn’t earning the kind of money I’d always wanted to! The problem was I had no way of taking on more clients because I was already doing too much as it was. I then started learning a lot about passive income. I went through the usual worries – what would I even do a membership or course on? Why would people buy from me? Did I even know enough about anything to make it work? But I loved the idea of waking up to more money in the bank than the night before so I learned everything I could and went for it!
Just a year later and I no longer have to take 1-1 clients – when I do it’s because I love the project and the client rather than because I need the money. More than half of my multi 6 figure income comes from passive income streams and I have so much more freedom to spend time with my family – I’m right now spending 7 weeks travelling around Europe during what would normally be my busiest time of the year!
When I wanted to learn how to make passive income and avoid all of the mistakes people regularly make there was nobody who would just tell me what to do – I was having to study what they were doing from the outside and read every book I could get my hands on until I made it work for me. Now, I’ve put a live group coaching course together with everything I learnt so that you can have a shortcut to success!
SESSION ONE: YOUR BIG IDEA
It all starts with this. Working out what your passive income idea could be, what has worked in the past and why even those that think they have nothing to offer, always do! If you have knowledge that others want, you can sell it.
SESSION TWO: FINDING YOUR AUDIENCE
In this session, you’ll get to know how to find your audience quickly and how to put together a sales funnel to bring only the right audience to you. You’ll find out how it’s all a numbers game and how to start bringing in money quickly using tripwires. We even have a special bonus session for you this week where my expert will come in to show you step by step how to use the tech needed for sales funnels.
SESSION THREE: NURTURING YOUR AUDIENCE
Now you have your audience, I’ll show you the best ways to keep them engaged, how to make sure they become superfans and how to get some quick wins along the way. We’ll talk lists and how to keep people opening your emails too. This session will also teach you all about facebook groups and getting a group ready to monetise it.
SESSION FOUR: WRITING YOUR CONTENT
It’s time to look at what will go into your membership or course and how to break things down in a way that sells. We’ll also look at transformations, extras and bonuses and the different formats your course or membership can take.
SESSION FIVE: WHERE TO HOST YOUR MEMBERSHIP COURSE
I call this the tech session. You’ll learn how to use some of the best tools for memberships and for courses – you’ll see inside mine and inside one of my expert speakers membership sites so that you can choose the best product out there for you and know the basics of how to use it.
SESSION SIX: YOUR LONG FORM SALES PAGE
We’ll spend this session designing your long form sales page. I’ll tell you why you need one and how to make your sales page one that converts into money. We’ll talk about the tech needed and what you must make sure is included as well as some tips I’ve picked up along the way that make all the difference.
SESSION SEVEN: YOUR LAUNCH STRATEGY
One of the most important sessions and the part that is often overlooked, we’ll be discussing your launch strategy. I’ll tell you what works and why and how you can do it too to make sure you get all the sales! We’ll talk about how to price your passive income product and what you’ll need to have in place before you launch. We’ll cover how to sell and how to use affiliates too.
SESSION EIGHT: RETENTION, RE-MARKETING AND RECAP
Our final session will tell you how to keep members loving your membership and how to re-sell your course again and again. We’ll then recap everything you’ve learned so far and have a longer Q&A to answer anything you need help with.
YOUR OWN PRIVATE FACEBOOK GROUP To make sure you get the help you need from me and your fellow passive income members, I’ve opened a private facebook group where we can hang out and I’ll be in there daily answering any questions. Sharing the journey with others who you can bounce ideas off has really worked for the last group and they continue to help each other now.
BRANDING SUPPORT Nicki James of Branding by Nicki, will be present in the group to help you with any branding questions you have. You will also get a FREE image header for your new facebook group designed by Nicki!
I completely understand how overwhelming it can be with all the new tools you have to master to get your Passive Income stream off the ground. That is why I have asked Clare Purkiss, Tech VA to be on hand in the group to answer any questions you may have.
!! SPEEDY BONUS!!
The first 3 people to book will get a 30 minute 1-1 with me to go over your launch strategy.
Lisa Johnson is a business coach and founder of Just Own This. She also owns wedding planning company Carmela Weddings and is co-founder of networking company GSD Offline.
With previous careers in law, banking and the entertainment industry, Lisa set up Just Own This and her popular membership group GSD Society to help women start making profits from their passions using strategy and mindset. While continuously selling out programmes, Lisa has had £80k launches and had over 160 people join her first membership in 48 hours.
Lisa has spoken on the BBC’s Women’s Hour and is a Huffington Post Contributor. She has presented at Planners Extraordinaire in Dubai and been featured in national newspapers and magazines including Psychologies and Red.
Lisa lives in Hertfordshire with her Husband and 6 year old twin sons but plans weddings and coaches women around the globe.
“I’ve been working with Lisa on the Passive income course for the last 7 weeks. After implementing her suggestions I’m already making an income and we haven’t finished the course yet. My group is growing steadily and I’m really looking forward to taking it even further once the course finishes”.
Shelly, La Belle Academy
“Passive income is a vital part of any entrepreneurs income and I am so glad I booked onto Lisa's course to help me to understand and action my passive income idea. The live training sessions are beautifully to-the-point and Lisa's passion and ability to teach this area is spot on, her knowledge and care are astounding. I am having a baby in January, which is one of the reasons I have been concentrating on my passive income stream these last few months - so that I can take a few months off knowing that I have an income stream. I always knew I wanted a passive income, but without Lisa's coaching and help, I would have procrastinated and been massively overwhelmed and lost in the process. Roll on January when I can sit back a bit and enjoy my baby and my steady passive income”.
Lucy, Confidence Coach
“I’ve not finished the course yet and because of the way Lisa has taught me, pushed me and kicked me in the ass, I have tried to do everything she has asked me to do the best I can and on Friday I started making semi passive income. I made £4,500 in an hour, £6,000 in the first day and it’s still going up! It’s amazing. I’ve tried to do it all myself but haven’t been successful. Following Lisa’s structure has worked and I’m so thankful.”
My Passion for Passive course is either one single payment of £1,500 or 4 monthly payments of £425.
When does the course start and finish? The course is a 4 month live course. Your first module will be on Wednesday 12th September at 8pm and then every 2 weeks from then.
What if I can’t make the dates: Attendance is encouraged as questions can then be answered straight away but if there are sessions you can’t make then don’t worry. All modules are recorded and put into your membership area for you to watch when you can. Questions will then be answered in the facebook group.
How long do I have access to the course? For life.
Do you offer any refunds? Due to the live nature of this course, no refunds are offered.
What format is the content delivered in? The materials will be live group training videos. There are no PDFs and sessions are NOT padded out – I want you to get results so I’ll tell you only what you need to know to get them.